FASHION INDUSTRY 2011 38th International Exhibition of Textile and Garments Industry

Statistics

INFORMATION REPORT
International Exhibition of Textile and Clothing Industry
«FASHION INDUSTRY»
March 16-19, 2011

Organizers:	FAREXPO Exhibition Group (Saint Petersburg) Concern «Rostextile» Public Corporation, «Textilexpo» Close Corporation, «RLP-Yarmarka» (Moscow),
Under support of:	The Ministry of Industry and Trade of Russia, Saint Petersburg City Administration, the Government of Leningrad region, Saint Petersburg Trade and Commerce Chamber
Venue	Saint Petersburg Sports and Concert Complex

CONFIRMATION OF THE POSITION IN THE MARKET

• Fashion Industry International Fair is the largest and most attended fair in the North-Western region of Russia.
• Fashion Industry International Fair is listed as among the most significant events supported by the Ministry of Industry and Trade of Russia, Saint Petersburg City Administration and the Government of Leningrad region.
• Fashion Industry International Fair has a close partnership with the Chambers of Trade and Commerce of the Saint Petersburg and other North-Western cities of Russia.
• Fashion Industry International Fair has been an approved event of the Global Association of the Exhibition Industry (UFI) since 2004

STATISTICAL DATA

• Gross total space, sq.m. - 9 643
• Total net space, sq.m. - 3 592
  
  • incl. net hall space rented by Russian exhibitors, sq.m. - 2 793
  • net hall space rented by foreign exhibitors, sq.m. - 600
• Total number of exhibitors - 259
  • incl. number of national exhibitors - 209
  • number of foreign exhibitors - 50
• Number of participating countries - 11
• Total number of visitors - 12 479
  • incl. number of specialists - 6 240 (50%)

EXHIBITORS

Exposition structure

Exhibitors by regions

VISITORS

Visitor groups

Visitors by regions

SPECIAL-PURPOSED SUPPORTING PROGRAMME

Economic Forum of the Industry of Fashion

In Spring 2011 XIII Economic Forum of the Industry of Fashion included 6 events with over 400 participants from Russia, Italy, Estonia and Byelorussia. Representatives of over 85 retail store chains, department stores and shops came to the Forum from St Petersburg, Yekaterinburg, Ivanovo, Vologda, Moscow, Murmansk, Cherepovets, Petrozavodsk, Velikiy Novgorod, Pskov, Kemerovo, Arkhangelsk, Nizhnekamsk, Omsk, Kitov, Ulan-Ude and other Russian cities.

The programme:

• Specialized Conference «The future of Russian clothes and textile market: cooperation of producers and traders» Speaker is Andrey Magarik, editor-in-chief of «RusTM.ru» (Saint Petersburg)
• Seminar «Fashion trends», Speaker is Luba Popova, professor of Milan New Academy of Fine Arts (NABA, Italy)
• Training «Profit markup of a fashion company. The second breath». Speaker is Olga Kuznetsova, owner and Director of “Rikki-Tikki” store chain (Moscow)
• Master-class «Equipment and programmes for embroidering». Speaker is “Transmetall” company (Ivanovo).
• Interactive training «Management and assortment planning in the shop of fashion garments. Mathematics of buying». Speaker is Andrey Burmatikov, director of the consulting department «Fashion Consulting Group» (Moscow)
• Training «Choice and effective use of communicational channels for promotion of a fashion company». Speaker is Andrey Magarik, editor-in-chief of «RusTM.ru» (Saint Petersburg)

Special Buyer Programme

In Spring 2011 a Special Buyers Program was participated by 78 trade companies from St.-Petersburg, Pskov, Petrozavodsk, Vyborg, Vologda, Mikhailovka, Cherepovets, Great Novgorod, Cheboksary, Kaliningrad, Volkhov, Borovichi, Nizhnekamsk, Dmitrova, Frjazino, Yaroslavl, Kirov, Moscow, Torzhok, Klintsy, Ivanovo, Smolensk, Shuya, Krasnodar, Ulan-Ude, Saratov, Balakovo, Penza, Michurinsk.

In frames of the Special Buyers Program a contest for “The most active buyer” was organized. The winner of the autumn 2011 became Valentina Amanova, the purchasing manager of the “Pyshnaya krasavitsa” Internet shop. She was awarded a special prize – Certificate for participation in all events of Economic Forum of Fashion Industry.

In the frames of the trade fair a contest of FASHION BUYER AWARDS was organized. The contest was participated by buyers of North-Western Russian region high evaluated by exhibitors. Criteria for evaluation were reliability, financial discipline, paying capacity, awareness of consumer’s demand at sales points, professionalism in assortment management, awareness of garments and its promotion onto the market. The winners of the contest have become trade companies that had got the maximum of voices during open vote on www.Rustm.net.

The winners of the contest are:

• Best fashion store. Traditions
  “Moskovskiy” Department store(Saint Petersburg)
• Best fashion store. Assortment
  “Moskovskiy” Department store (Saint Petersburg)
• Best fashion store. Personnel
  “Kupchinskiy” Department store (Saint Petersburg)
• Best fashion store. Image
  “Kirovskiy” Department store (Saint Petersburg)

Winners were given with special prizes - Certificates for participation in all events of Economic Forum of Fashion Industry.

National exposition of Finland and Denmark

In spring 2011 at the Fashion Industry International Fair a national exposition of Finland and Denmark was organized. Exhibitors of the exposition were Finnkarelia, Nini’s Belts, Hopler, House of Pardon. On March 16 the exposition’s presentation for Russian buyers and mass media was arranged. 20 fashion specialists and trade visitors were registered to visit the event. They were from St.-Petersburg, Dmitrov, Petrozavodsk, Kaliningrad, Smolensk, Yaroslavl, Vologda, Moscow, Frjazino, Kirov, Saratov, Michurinsk, Pskov, Great Novgorod.

National exposition of Bulgaria

In spring 2011 at Fashion Industry International Fair a National Exposition of Bulgarian Companies was presented. On March 17 at stands of Bulgarian companies was organized a presentation of Boriana, Vayana, Yasha and Fabiana for traders and mass media. There were 19 trade companies registered to visit the presentation. They were from Pskov, Vologda, Kaliningrad, Cheboksary, Kirov, Moscow, Petrozavodsk, St.-Petersburg, Cherepovets, Michurinsk, Great Novgorod.

National exposition of Italy

In spring 2011 at Fashion Industry International Fair a National Exposition of Italian Companies “Area Italia” was presented. At the exposition visitors could see new collections of ladies’ and men’s clothes, outwear, clothes for home and accessories presented by Lovini (TM Le donne di Mariella Burani), DPM furs, Interpiume (TM OHO), Pan Am, Calze Elit, Camiceria Gandolfi, Dal Mondo, Nick Bronson, Vema, Sandra Milani, Paola Todesco.
On March 17 a Day of Exclusive Italian Fashion - Fashion Exclusive was organized in cooperation with Italian Fair Service. In the Corinthia Nevskiy Palace Hotel 32 buyers of up-middle and high price segment from Saint Petersburg, Kaliningrad, Cherepovets, Moscow, Smolensk, Cheboksary, Borovichi had B2B meetings with owners of Italian companies Lovini, Vema, Interpiume (TM OHO), Carlo Actis (TM Cabirio). The event was followed with an evening fashion show of new collections from Vema, Lamperti, Gigliotti, Anna Cristy.

Competition of creative projects "GENERATION NEXT"

In spring of 2011 “Farexpo” Exhibition group together with Bureau of Innovative Educational Technologies hold the Fifth International competition of creative projects «GENERATION NEXT» in which over 50 young experts of the fashion industry took part. The following high educational schools took part in the competition:

• the St.-Petersburg State Art-Industrial Academy of A.L.Shtiglitsa
• the St.-Petersburg State University of Service and Economy
• the St.-Petersburg State University of Technology and Design
• the Leningrad State University of A.S.Pushkin
• the Ivanovo State Textile Academy
• Petrozavodsk KGPU

Rewarding of the winner will take place at Solemn opening the “Fashion Industry. Autumn-2011» on September 8, 2011. All winners are awarded by honourable certificates.

ADVERTISING AND INFORMATION SUPPORT

1. Announcement of the fair and its business program in publications:
   • Print mass media specialized in fashion industry: « The catalogue - Ekaterinburg "," the Goods of Ural Mountains. Manufacture and wholesale "," TEXTOWEAR MAGAZINE "," Ars Sutoria "," Ars Fair "," Modin », the Clothing industry», «the Kozhevenno-shoe industry», «Light industry. The courier», «the Catalogue Moscow. Clothes», «the Catalogue Moscow. Kids», «the catalogue Moscow. Beauty», «the catalogue Moscow. Textiles», «the Catalogue Moscow. Footwear», «the Catalogue Moscow. Brand», «the catalogue Moscow. A man's fashion», «the fashion Industry», «International textiles», "Studio", «KNIT&MODE», "LegPromBiznes", "Director", «the Season Hit», «TriSh: caps, hats, fur coats», «Style and a fashion», «Style and a fashion. Man's release», «Mini the Fashion», «Fashionable magazin», «Fashion report», «Profashion», «РИБ the Supplier», «Management of shop», «Sales management,« the Ivanovo manufactory "," Modnoe Bieljo "," Linen and stockings "," world Furs "," the Trading equipment "," My business. Shop "," Business and time "," trade Practice»
   • Print mass media of general orientation: «The St.-Petersburg sheets», «Business Petersburg», «Evening Petersburg», «Free Time», «Metro», «Metro Beauty», "Pigmalion", «Rest from And to I», «a flight Line», «the St.-Petersburg courier», «the Petrovsky courier», «Your day», "Life", "Perfection", «ExpoЦентры», «Business an inform», «your leisure», "Teleseven", «the Cinderella knits», "Pigmalion", «Where St.-Petersburg», «Vacancy from And to I», «News of Petersburg», "Complimentary ticket", "Tourist's navigator", "Advertising-chance", «PRO-Обувь», "Televik", «management News», «My area»
2. Advertising on the Internet by means of banners and context advertisement: SpbLife.info, vkontakte.ru, subscribe.ru, odnoklassniri.ru, rosbalt.ru, riamoda.ru, spb.strana-krasoty.ru, itartass-sib.ru, interpress.ru, modorama.ru, newsvo.ru, kurier-media.ru, vppress.ru, fashioner.ru, Be-in.ru, Fashion Mag, expoinfo.ru, retail.ru, importer-magazine.ru, modny-spb.ru, rustm.ru, intermoda.ru, modnaya.ru, Peterburg2.ru, legprominfo.ru, rosdr.ru, lp-magazine.ru, e-mm.ru, trademanagement.ru, fashionnolimit.com, katalog-moscow.ru, textile-press.ru, lpb.ru, womanspb.ru, openmarket.ru, businesscom.ru, ElModa.ru, fashion-report.ru, Delinform.ru, yell.ru, exponews.ru, profashion.ru, dp.ru, image-media.ru, mdmag.ru, womanspb.ru, f2f.mag, peterout.ru, fashion24.ru, infoexpo.ru, expolife.ru, expomap.ru, expoglobus.com, Yandex.ru
3. 192 exits on radio (Russian radio, Eldoradio, Autoradio, Road radio) and 497 exits on TV (100 TV, House, REN of TV Petersburg, NTV, ТНТ, ТВЦ, Yours TV Petersburg, the PRIZE, LentFilm, PiterTV)
4. Street advertisement: 11 boards 6х3 m on brisk lines of a city. Placing for 20 days
5. Metro advertisement: 300 labels 1000х155 mm, placing for 1 month; 48 exits of sound advertising
6. Enclosure to “Delovoy Peterburg” newspaper – Circulation – 15300.
7. Mailing of invitation cards and info leaflets to managing directors of fashion trading companies and fashion specialists: over 20 000 addresses.
8. Distribution of personal invitation cards to managing directors of fashion trading companies and fashion specialists by means of courier service for 4 500 adresses
9. Informational support from Trade and Commerce Chambers of Arkhangelsk, Vologda, Murmansk, Petrozavodsk. Distribution of over 1000 invitation cards and info brochures to traders and specialists of North-Western region.
10. Organization of regional trade business delegations from Velikiy Novgorod, Pskov,Vologda accompanied with cities’ Administrations, TV and mass media.

The report prepared by FAREXPO Marketing Dept.
Ph/fax: +7 812 777 04 07, E-mail: fi@orticon.com