FASHION INDUSTRY 2011 38th International Exhibition of Textile and Garments Industry

Overview

«FASHION INDUSTRY»
International Exhibition of Textile and Garments Industry
Saint Petersburg

Dates and visitor hours: September 8-11, 2011

8-9 September: 10:00 – 19:00 trade visitors only
10-11 September: 10:00 – 19:00 trade and public visitors

Venue: The trade fair will be held in Saint Petersburg Sports and Concert Complex – one of the best exhibition sites in the city that has a lot of special facilities for exhibitors as well as spacious halls and foyers, modern exhibition equipment, professional podiums with spectator places, conference halls, bars, cafes and wardrobes.

The general information: The "Fashion Industry" trade fair is one of the largest fashion exhibitions in Russia. It continually goes since 1993 twice a year. The trade fair  is included in the list of prior events supported by the Ministry of Trade and Commerce of Russia, St Petersburg City Administration and the Government of Leningrad Region. The trade fair cooperates with St Petersburg Chamber of Trade and Commerce and other Russian Regional Chambers of Trade and Commerce and local Governments.
The trade fair is a part of the Russian national project on development of Russian market of textiles and clothes industry “Russian fashion” (organizers “Roslegprom” / “RLP-Yarmarka”) and “Russian weeks of fashion and textiles” (organizers “Concern “Rostextil” / “Textilexpo”).  Since 2004 “Fashion Industry” is an approved event of the Global Association of the Exhibition Industry (UFI). 

The aim of the trade fair: is to create best conditions for B2B meetings between clothes and textiles manufactures as well as fashion exporters and local distributors, importers and retailers. The trade fair is a perfect place to establish new business contacts, conclude long time treaties, order new collections for the up-coming season, exchange with a professional experience in the sector of sewing technologies, professional business event organization and marketing researches,

Exhibition area:  net space is over 3500 sqm, total area is over 15 000 sqm

Exhibitors: over 300 companies from Russia and 10 foreign countries

Visitors: over 12 000 people, including over 5500 fashion specialists: fashion shop owners and retailers, fashion wholesalers, importers and distributors of fashion garments, fashion mass media agents, designers, public and municipality authorities

Business programme:  During the trade fair the Economic Forum of the Industry of Fashion is organized at the same venue. It is usually participated by over 400 fashion specialists and retailers – chief managers of manufacturing companies and managers of retail store chains, designers, mass media agents and clothing and textiles universities’ teachers and students.

Main subjects for the Economic Forum of the Industry of Fashion are:

• The future of Russian clothes and textile market: cooperation of producers and traders
• Profit markup  of a fashion company
• Management and assortment planning in the shop of fashion garments
• Fashion trends for up-coming season
• Choice and effective use of communicational channels for promotion of a fashion company

Advertising campaign: Direct mail and courier distribution of personal invitation cards to the chiefs of the key trading companies and specialists of the fashion market.  Announcement of the fair and its business programme in specialized mass media: printed and on-line magazines, newspapers, bulletins and catalogues. Preview trailers on radio and principal television cannels. Street and subway advertisement. Distribution of press- and post-releases. Organization of trade business delegations from different Russian regions escorted with TV and mass-media.