Fashion Industry (spring -2013) 41^st International Exhibition of Fashion and Textile

Statistics

INFORMATION REPORT
International Exhibition of Textile and Clothing Industry
«FASHION INDUSTRY»
October, 2012

Organizers:	FAREXPO Exhibition Group (Saint Petersburg) Concern «Rostextile» Public Corporation, «Textilexpo» Close Corporation, «RLP-Yarmarka» (Moscow),
Under support of:	The Ministry of Industry and Trade of Russia, Saint Petersburg City Administration, the Government of Leningrad region, Saint Petersburg Trade and Commerce Chamber
Venue	Saint Petersburg Sports and Concert Complex

CONFIRMATION OF THE POSITION IN THE MARKET

• Fashion Industry International Fair is the largest and most attended fair in the North-Western region of Russia.
• Fashion Industry International Fair is listed as among the most significant events supported by the Ministry of Industry and Trade of Russia, Saint Petersburg City Administration and the Government of Leningrad region.
• Fashion Industry International Fair has a close partnership with the Chambers of Trade and Commerce of the Saint Petersburg and other North-Western cities of Russia.
• Fashion Industry International Fair has been an approved event of the Global Association of the Exhibition Industry (UFI) since 2004

STATISTICAL DATA

• Gross total space, sq.m. - 10 750
• Total net space, sq.m. - 4 140
• Total number of exhibitors - 331
  • incl. number of national exhibitors - 211
  • number of foreign exhibitors - 130
• Number of participating countries - 12 (Finland, Italy, Latvia, Republic of Belarus, Russia, Spain, Bangladesh, Turkey, Estonia, India, Portugal)
• Total number of visitors - 10 035
  • incl. number of specialists - 4 241

EXHIBITORS

Exposition structure

Exhibitors by regions

VISITORS

Visitor groups

Visitors by regions

SPECIAL-PURPOSED SUPPORTING PROGRAMME

Economic Forum of the Industry of Fashion

In Autumn 2012 XVI Economic Forum of the Industry of Fashion included 5 events with over 450 participants from Russia, Italy, Estonia and Kazakhstan. Representatives of over 85 retail store chains, department stores and shops came to the Forum from Moscow, Yekaterinburg, Krasnoyarsk, Ivanovo, Vologda, Perm, Orel, Voronezh, Yoshkar-Ola, Kostroma, Murmansk.

The programme:

• Conference: ST. PETERSBURG’S FASHION MARKET: TRADE FORMATS, COMPETITIONS, DEMAND. (Held by Andrei Magarik, Rossiyskie Torgovye Marki portal, Saint Petersburg)
• Training: MARKETING AND PROMOTION OF THE SHOP IN THE MALL. (Presented by Olga Savrasova, member of National Academy of fashion industry, expert of B2B-magazine PROfashion, Moscow)
• Workshop: Fashion trends (Fashion trends for the S/S 2012). (Held by Luba Popova, Milan New Academy of Arts, NABA, Italy)
• Training: Business process of creation industrial collections. (Held by Olga Koristova, a member of Russian Designers Union, academician of National Fashion Academy and decane of international marketing school Mod’Spe, Moscow)
• Training: The Creation of Assortment in retail shops in Shopping Malls. (Held by Andrey Burmatikov, fashion consultant, Moscow)

Special Buyer Programme

In autumn 2012 the Fashion Industry International Tradefair was visited by 4214 specialists (the total amount of visitors was 10 035 people). They were owners of retail shops, sellers, wholesale purchasing agents, distributors and importers of fashion garments.

Business centre was open for buyers and wholesalers during all days. It was a special platform for negotiations and consultations. At the same time the Job-centre was working there. It was organized in cooperation with ProFashion under support of recruitment agency Job-In-Fashion. HR-specialists consulted visitors, provided them with all necessary information about employment in the fashion sphere.

During this program there is a contest “The most active Buyer”. The winner of autumn show has become sole proprietorship Elena Gadzhieva from Vologda. She won a special prize- the Economic Forum of the Fashion Industry VIP card for all events free-of-charge visiting.

The National Exposition of Bangladesh

In autumn 2012 at Fashion Industry International Fair second time a National Exposition of Bangladesh Companies was presented. 12 famous brands showed garments and knitwear men’s, women’s and children’s clothes, underwear, outwear of middle price and middle plus segment to Russian buyers. There were companies Apex Lingerie Limited, Fashion Design, Outwear Fashion, Manami Fashions, Rayon Tex, Mahmud Jeans and others.

The National Exposition of Italy

In autumn 2012 the National Exposition of Italian Companies was presented at The Fashion Industry International tradefair. Famous Italian manufacturer Studio Lovini, Maglifico Vema, Dal Mondo, Interpiume, Samaf, Seastar Milano, Franco Giazzi, Pellicceria Pozzi and Raganella, which located at the stand Area Italia, presented their new collections of women’s and men’s clothes (including large sizes garments, outwear, lingerie, outwear and house accessories).

The National Exposition of India

In Autumn exhibition for the first time ever The National exposition of India was represented. The biggest Indian associations AEPC and WWEPC presented 65 companies-manufactures of textile industry. Specialists could see new collections of men’s and women’s clothes, clothes for children, outwear, house textile and accessories. Presentation of Indian exposition was held in business center on October,11 at 11 am. At this presentation detailed information about Indian companies, specialties of work with Indian market etc. During the opening ceremony there was a Gala show of Indian designers at the podium.

Competition of creative projects “GENERATION NEXT”

In autumn 2012 “Farexpo” Exhibition group together with Bureau of Innovative Educational Technologies hold the Seventh International competition of creative projects «GENERATION NEXT» in which over 50 young experts of the fashion industry took part. The following high educational schools took part in the competition:

• the St.-Petersburg State Art-Industrial Academy of A.L.Shtiglitsa
• the St.-Petersburg State University of Service and Economy
• the St.-Petersburg State University of Technology and Design
• the State University of Economic, Finance, Law and Technologies (Gatchina)

Rewarding of the winner will take place at Solemn opening the “Fashion Industry. Spring-2013» on March 14, 2013. All winners are awarded by honorable certificates.

ADVERTISING AND INFORMATION SUPPORT

1. Announcement of the fair and its business program in publications:
   • Print mass media specialized in fashion industry: «Style and Moda», «Tovary optom na Urale», «Fashion Report», «Profashion», «Modnyi magazin», «Shou-Rumy», «Industriya mody», «International Textiles», «Atel'e», «KNIT&MODE», «Ars Sutoria», «Ars Fair», Modin, «LegPromBiznes», «TEXTOWEAR MAGAZINE», «Tovary Urala. Proizvodstvo i opt», «Upravlenie magazinom», «Upravlenie sbytom», «Novosti menedzhmenta», «Novosti marketinga», «Katalog Moskva. Odezhda», «Katalog Moskva. Kids», «Katalog Moskva. Beauty», «Katalog Moskva. Tekstil'», «Katalog Moskva. Obuv'», «Katalog Moskva. Brand», «Katalog Moskva. Muzhskaya moda», «Hit Sezona», «TriSh: shapki, shlyapki, shubki», «Stil' i moda», «Stil' i moda. Muzhskoi vypusk», «Mini Moda», «Maksi Moda», , «07-Inform», «Biznes-inform», «Biznes-centry Sankt-Peterburga», «Shveinaya promyshlennost'», «Kozhevenno-obuvnaya promyshlennost'», «Legkaya promyshlennost'. Kur'er», «Ivanovskaya manufaktura», «Torgovoe oborudovanie», «Praktika torgovli», «Moda Pelle Shoes&Bags», «Moda Pelle Flash», RIB «Postavschik», «Katalog Kollekcia. Legkaya Promishlennost», «Finlyandskyi torgovyi pyt’».
   • Print mass media of general orientation: «Zolushka vyazhet», «Sovershenstvo», «Kul'turnaya stolica», «Vakansiya ot A do Ya», «TurNavigator», «Otdyh ot A do Ya», «Draiv. Dvizhenie zhizni», «Vash dosug», «Peterburgskii televik», «Novosti Peterburga», «Pigmalion», «Telesem'», «Krest'yanka», «Piter Info», «Katalog 365», «Delovoi Peterburg», «Moi raion»
2. Advertising on the Internet by means of banners and context advertisement:
   riamoda.ru, spb.strana-krasoty.ru, itartass-sib.ru, fashioner.ru, Fashion United.com, rustm.ru, modnaya.ru, Peterburg2.ru, yell.ru, dp.ru, fashion24.ru, Yandex.ru, Google.Adwords, retail.ru, portal «Moya svad’ba», f2f-mag.ru, adensya.ru, emod.ru, gorodovoi.ru, navistavke.ru, newsdale.ru, facebook.com, banners network Trafik, banners network Kavanga
3. 213 exits on radio (Russkoe radio, Avtoradio, Eldoradio) and 587 exits on TV (RBK, Euronews, Domashnii, 100TV, RenTV, VOT!, Tvoi TV Peterburg)
4. Metro advertisement: 300 labels 1000х155 mm, placing for 1 month; 126 exits of sound advertising
5. Outside advertising: 9504 exits on the video-screens placing in busy places in St. Petersburg for 1 month
6. Distribution of personal invitation cards to managing directors of fashion trading companies and fashion specialists by means of courier service for 4 500 adresses
7. Mailing of invitation cards and info leaflets to managing directors of fashion trading companies and fashion specialists: over 20 000 addresses
8. Informational support from Trade and Commerce Chambers of Arkhangelsk, Vologda, Murmansk, Petrozavodsk. Distribution of over 1000 invitation cards and info brochures to traders and specialists of North-Western region
9. Organization of regional trade business delegations from Velikiy Novgorod, Pskov,Vologda accompanied with cities’ Administrations, TV and mass media

The report prepared by FAREXPO Marketing Dept.
Ph/fax: +7 812 777 04 07, E-mail: fi@orticon.com